The Genius of Design 1 Ghosts in the Machine

What is design?

Solve a problem.

What is a product?

You buy a mug for 12 Pounds. That has got a part of Susan, a part of Mark, a part of me.

Buying a product is buying a part of work from another human being.

What does cosumer want?

Same car for every one.

Model T.(Apple?)

A car for every one.

Now.